Beauty for Every Texture and Every Shade in South Africa

About Allshades South Africa

Allshades is the beauty platform that makes it easy for you to order your cosmetics, skincare and haircare products across Southern Africa.

Treat yourself and discover the best products for natural, coily, curly or wavy hair, as well as makeup looks ranging from soft and natural to bold and glamorous. We handpick high-quality essentials to help you build an effective skincare routine and a haircare ritual that truly matches your needs.

Allshades offers a carefully curated selection for women, men and children. Our catalogue features leading South African and international brands such as Cantu, Dark & Lovely, Shea Moisture, MPL, Portia M, Bio-Oil, African Pride, Nilotiqa, Clere, Oh So Heavenly, X-Pression, Darling SA, Sensationnel and many more. We deliver everywhere in South Africa, as well as in Namibia, Botswana, Lesotho and Eswatini.

The platform is designed to give everyone easy access to beauty products suited for all textured hair types and all skin tones. Beyond our wide range of products, we provide a smooth, reliable and fully personalised shopping experience through our mobile app.

Allshades, a platform celebrating every shade of beauty in Southern Africa

We understand how challenging it can be to find products that are truly adapted to natural hair. This is why we rigorously select formulas that meet the needs of every texture — from hydration and nourishment to repair and definition. From leave-ins to deep conditioners and oils, our products help strengthen, define and protect your hair.

We also embrace the full spectrum of African and mixed complexions. Our makeup range is rich, diverse and suitable for all skin tones, especially those of African, mixed-heritage and Mediterranean origins. Foundations, concealers, powders and skincare are carefully chosen to enhance every shade.